Growing up I always felt self-conscious about having small boobs. So many underwear brands presented push-up and padding as a way to gain a sense of confidence. I started ZEUS in OSLO because I wanted to make cute unpadded underwear which made you feel good about your body and yourself. Our products will never use padding or push-up!

Norway is my happy place. Growing up spending my summers and winters in Norway, I fell in-love with Scandinavian fashion - I wanted to design something which would be perfect underneath it. These pieces are designed to complement your wardrobe every season, whether it is under flowing dresses in summer, or under cosy knitted jumpers in winter. They complete your Scandi wardrobe and make every outfit flirty.

An important part of our design philosophy is the option to add 'stamps' from our stamp collection. These are sewn on to the sheer material of each cup and the back of the thong. The collection includes lightning bolts, hearts, cherries, strawberries and flowers. They add the opportunity for self-expression in our everyday clothing.

I really hope that you love these pieces.

Love from, 

Marianne and the ZEUS in OSLO team